This page covers franchised BMW dealers in Wisconsin. Some operate as part of multi-franchise stores that carry additional brands under the same roof. They are included here because they hold an active BMW franchise. BMW dealers in Wisconsin average 4.52 stars across 5 stores and 5,481 reviews. That 4.52-star average is 0.03 stars below the national BMW average (4.55) and 0.02 stars below the overall Wisconsin dealer average across all brands (4.54). Of the 5 BMW stores in Wisconsin, 3 rate 4.5 stars or higher.
| Dealer | City | Rating | Reviews |
|---|---|---|---|
| BMW of Madison | Madison | 4.70 | 2,197 |
| BMW of Milwaukee North | Glendale | 4.50 | 1,170 |
| MINI of Madison | Madison | 4.80 | 904 |
| International BMW | West Allis | 4.30 | 918 |
| Bergstrom Enterprise BMW | Appleton | 4.30 | 292 |
The top-rated BMW dealer in Wisconsin is BMW of Madison at 4.70 stars on 2,197 reviews.
BMW dealers in Wisconsin have logged 5,481 total Google reviews across 5 stores, an average of 1,096 reviews per store.
BMW dealers in other states: BMW in Nebraska | BMW in Mississippi | BMW in New Mexico | BMW in Indiana | BMW in Pennsylvania | BMW in Oregon | BMW in North Carolina | BMW in Kentucky
Other brands in Wisconsin: Porsche in Wisconsin | Acura in Wisconsin | FIAT in Wisconsin | Lexus in Wisconsin | Dodge in Wisconsin | Land Rover in Wisconsin | Infiniti in Wisconsin | Ford in Wisconsin
BMW overview | Wisconsin overview
Source: DGActual Dealer Reviews Index, public Google ratings for 17,051 franchised dealers. Data as of 2026-10-10. Author: Daniel Govaer. Research support: Perplexity. Reuse with attribution and written consent, terms at dgactual.com/terms.html. See data.dgactual.com and reviews.dgactual.com. Open the live interactive scoreboard.