This page covers franchised Toyota dealers in Wisconsin. Some operate as part of multi-franchise stores that carry additional brands under the same roof. They are included here because they hold an active Toyota franchise. Toyota dealers in Wisconsin average 4.59 stars across 19 stores and 55,715 reviews. That 4.59-star average is 0.08 stars above the national Toyota average (4.52) and 0.05 stars above the overall Wisconsin dealer average across all brands (4.54). Of the 19 Toyota stores in Wisconsin, 14 rate 4.5 stars or higher.
| Dealer | City | Rating | Reviews |
|---|---|---|---|
| Toyota of Brookfield | Brookfield | 4.70 | 9,998 |
| Wilde Toyota | West Allis | 4.60 | 7,523 |
| Kenosha Toyota | Kenosha | 4.90 | 4,819 |
| Le Mieux Toyota | Green Bay | 4.60 | 5,155 |
| Serra Toyota | Milwaukee | 4.40 | 4,940 |
| Rhinelander Toyota | Rhinelander | 4.90 | 3,081 |
| Umansky Toyota | Milwaukee | 4.50 | 3,442 |
| Smart Motors Toyota | Madison | 4.60 | 3,281 |
| Markquart Toyota | Chippewa Falls | 4.80 | 2,530 |
| Kolosso Toyota | Appleton | 4.40 | 2,750 |
| Mark Toyota of Plover | Plover | 4.70 | 1,887 |
| Zeigler Toyota Of Racine | Mt Pleasant | 4.70 | 1,322 |
| Heiser Toyota | Milwaukee | 4.30 | 1,549 |
| LeadCar Toyota La Crosse | La Crosse | 4.70 | 1,285 |
| LeadCar Toyota Wausau | Wausau | 4.60 | 1,052 |
| Bergstrom Toyota | Oshkosh | 4.40 | 588 |
| Ruda Chevrolet Toyota | Monroe | 4.50 | 193 |
| Kari Toyota | Superior | 4.30 | 179 |
| Marthaler Toyota of Ashland | Ashland | 4.70 | 141 |
The top-rated Toyota dealer in Wisconsin is Toyota of Brookfield at 4.70 stars on 9,998 reviews.
Toyota dealers in Wisconsin have logged 55,715 total Google reviews across 19 stores, an average of 2,932 reviews per store.
Toyota dealers in other states: Toyota in Iowa | Toyota in New Hampshire | Toyota in Idaho | Toyota in Alabama | Toyota in South Carolina | Toyota in Oregon | Toyota in West Virginia | Toyota in Tennessee
Other brands in Wisconsin: Porsche in Wisconsin | Acura in Wisconsin | FIAT in Wisconsin | Lexus in Wisconsin | Dodge in Wisconsin | Land Rover in Wisconsin | Infiniti in Wisconsin | Ford in Wisconsin
Toyota overview | Wisconsin overview
Source: DGActual Dealer Reviews Index, public Google ratings for 17,051 franchised dealers. Data as of 2026-10-10. Author: Daniel Govaer. Research support: Perplexity. Reuse with attribution and written consent, terms at dgactual.com/terms.html. See data.dgactual.com and reviews.dgactual.com. Open the live interactive scoreboard.